It’s startling how much money scholarly and scientific publishers of all types are leaving on the table because they’ve been paralyzed by OA rhetoric — by the belief that only one access option is economically or socially valid.
The strategic sacrifice being made seems nearly overwhelming if you are building products with some of the few publishers who still appreciate consumers — people who are willing to charge for value, and who need new solutions to old problems.
It has never been easier, cheaper, or faster to test, launch, and commercialize new products, and consumers have never had more or easier ways to pay for them. On top of it all, consumers have rarely if ever seemed more willing and able to pay for content solutions they like or need.
Here are some reasons why it’s such a great time to develop products: