The Rolling Stones formed in 1962, and the band released their first single — a cover of Chuck Berry’s “Come On” — in June 1963. Their first album was released in 1964, and was unremarkable. Their first tour of the US that same year was dubbed “a disaster” by Bill Wyman, the bassist at the time.
But all was not lost, as we know. In 1965, the Stones would start their ascendancy to become one of the most popular and important bands in the world. Their fame and influence has lasted decades.
One small endeavor to help pay for some early living was almost lost to history, however — their 1963/64 ads for Rice Krispies, with their rock song, “Snap, Crackle, Pop.”
There are two versions of the ad available on YouTube — one featuring clips from a game show that was airing in the UK, and another featuring the animated Rice Krispies onomatopoetic characters Snap, Crackle, and Pop.
First, the game show version:
Now, the animated version:
Brian Jones, the founder and original leaders of the Stones, wrote the melody.
The lyrics are great:
Wake up in the morning there’s a snap around the place.
Wake up in the morning there’s a crackle in your face.
Wake up in the morning there’s a pop that really says
“Rice Krispies for you and you and you.”
Pour on the milk and listen to the snap that says, “It’s nice.”
Pour on the milk and listen to the crackle of that rice.
Get up in the morning to the pop that says, “It’s rice.”
Hear them talking crisp.