Welcome to “The Geyser”

Thank you for subscribing to “The Geyser” — an e-newsletter devoted to analyzing, discussing, and interpreting key information and updates about publishing, information purveyance, technology, commerce, and strategy.

“The Geyser” is written by Kent Anderson, the founder of the Webby-nominated Scholarly Kitchen, and former publisher at AAAS/Science, Publishing Director of the New England Journal of Medicine, and a past-President of the Society for Scholarly Publishing. He currently runs Caldera Publishing Solutions, LLC, a consultancy specializing in product, business, and strategy development. He can be reached by email.

Quality and Value

With topics that grab your attention and thoughtful writing that breaks down complex issues for you, “The Geyser” is already well ahead of industry benchmarks in open rates, paying subscribers, and its Net Promoter Score.

Subscribers like it, too, with >85% indicating that “The Geyser” meets their needs and expectations very well or extremely well, and 100% rating the quality as high or very high. Reader comments are also strongly positive:

Good value and insightful. Worth every penny.

The Geyser does a great job covering what really matters in the scholarly publishing industry.

Keep up the great work.

The Goal and Purpose

The goal is “optimistic criticism” along with updates and relevant deep-dives into trends. When being critical, the aim will be to follow Jaron Lanier’s mantra, which he stated as:

. . . criticism has . . . optimism built in. . . . I think in the very act of criticizing it I’m expressing a hope that  we’ll find our way out.

We also believe that a main lesson in the legend of Cassandra is:

Cassandra was right.

Also:

So was Colin Kaepernick.

“The Geyser” is typically published every weekday, with some Fridays and holidays off.

Thank you again for your subscription, and welcome.